Top 5 Social Apps on Android in Kenya Q4 2023

In Q4 2023, the top social apps on the Android platform in Kenya showed diverse trends in downloads and active users, according to data from Sensor Tower.

TikTok Lite - Save Data experienced fluctuating weekly downloads, starting strong at approximately 105K in late September, dipping to around 34K mid-October, and ending the quarter with an uptick to nearly 50K in the final week of December. Weekly active users for the app saw a slight decline early in the quarter from roughly 2.2M to 1.8M by mid-October, followed by a recovery to about 2M towards the end of the year.

Facebook Lite had a consistent performance in downloads, with numbers around 75K at the start of the quarter, dipping to about 32K in early November, and rising again to approximately 41K by the end of December. Its weekly active users remained relatively stable, hovering around 2.7M to 2.8M throughout the quarter.

TikTok saw modest weekly download figures, starting at 41K in late September and fluctuating between 26K and 34K throughout the quarter. The app's weekly active users showed a gradual increase, starting at 1.4M and reaching approximately 1.5M by the end of December. Weekly revenue peaked at about $7.9K in late October.

Instagram Lite had steady weekly downloads, beginning at 32K in late September, peaking at 34K in late October, and ending the quarter at around 29K. The app’s weekly active users saw a continuous increase from 875K to over 1M by the end of December.

Instagram showed consistent weekly downloads, starting at 24K in late September, peaking at 30K in late October, and maintaining around 26K by the end of December. Weekly active users for the app remained stable, starting at 2M and peaking at approximately 2.1M towards the end of the quarter. Weekly revenue for Instagram remained low but steady, averaging around $300.

For more detailed insights and data, visit Sensor Tower.